Raptor was set the brief to elevate the Sephora brand on UNiDAYS platforms and move away from being led by offers and discounts. Sephora wanted to position the brand as a premium offering, bringing the most exciting products & brands to their audience and showcasing them as ‘the place for everyone’.

We created the ‘Never Ordinary’ campaign as an extension of their existing ‘We Belong To Something Beautiful’ brand message. We recruited 3 micro influencers to represent the brand and that fit with the core product categories they want to focus on; Haircare, Skincare and Make-up. Their content was posted as ads across UNiDAYS social channels and on 2 of the creators own channels.

Our creators successfully showcased their product category in a premium and inclusive way, celebrating what Sephora has to offer for its diverse audience and beauty needs. The content went away from the usual offer led content and instead focused on inspiration and aspirational tone.